Baba has performed live at Google, IBM, TEDx, DLD, Accenture, Alteryx, Tricentis, Data Salon, Insight Partners, NRDC, BSR, World Parks Congress, Wildlife Habitat Council, and the UN Paris Climate Conference. His business and conference sets combine science-themed rap songs with improvised freestyle lyrics using word suggestions and names from the crowd, and custom-written “Rap Up” summaries, which make an event unforgettable, whether on site or digital. See below for the full set of custom-content offerings available.

A “Rap Up” is a custom-written song composed and performed in real time to summarize an event – an exercise in rapid-fire creativity and a unique comedy rap experience. Baba has performed these custom compositions at academic and business conferences around the world, covering topics from AI to neuroscience to wildlife conservation (see videos below).

A lyrical version of a live sketch artist, Baba celebrates and satirizes in his signature tongue-in-cheek style, name-checking each of the keynote speakers in his rhymes and creating an unforgettable grand finale for everyone in attendance.

**Note: A grand finale Rap Up is a great addition to any virtual conference or meeting, and is fully adaptable to the digital format in the age of COVID-19**

Baba frequently produces commissioned rap songs and music videos that synthesize complex ideas into a fun and accessible format tailor-made for social media. He has written and premiered original work for major conferences and events such as Future of Storytelling, Geek Pop, Intelligence Squared, the Society for Applied Microbiology, and the Brisbane Writer’s Festival, and produced a series of rap music videos summarizing major popular science books.

Baba has taught workshops on hip-hop songwriting for groups of students, academics, scientists, and professionals since 2005. Sessions include hands-on composition and rehearsal with Baba guiding participants through the process of writing and performing their own original rap lyrics. In as little as an hour, Baba transforms novices into rhyme technicians, sharing their voices and messages with the world. Songwriting workshops also function as a team-building exercise, a refreshing way to brainstorm, refine and articulate a group’s core mission and message in lyrical form.

An avid freestyler rapper, Baba has been practicing and performing freestyle (improvised rhyme) since 2002, and recently completed the Freestyle Love Supreme Rhyme Academy in NYC. In his workshops, Baba offers strategies for overcoming shyness and inhibitions to open the floodgates of improvisation and flow, tapping into wells of spontaneous creativity. Participants begin with basic foundations and build their way up to a completely unscripted freestyle cypher (interactive rhyme session), amazing themselves with their hidden abilities and courage.

As a teaching artist, Baba has performed and run workshops for students at more than 100 high schools and colleges, including Harvard, Wellesley, Brown, Stanford, Yale, Oxford, Cambridge and many others. Beginning with his rap version of The Canterbury Tales in 2004, Baba went on to produce educational hip-hop shows about Evolution, Religion, Climate Change, and Consciousness, delighting young audiences and helping them find their voice, while informing and challenging them to think critically about science and society.